BRAND ON AGENCY (BOA) was established to satisfy the need of corporates who required assistance and know-how with BTL (Below the line) and ATL (Above the line) marketing strategy and implementation. With the fast- paced technological advances and social media trends, more had to be done to offer a full turnkey solution to clients big and small. TTL (Through the line) was the new catch phrase post World Cup 2010. There was a desperate need for Marketing and Advertising agencies to do more for les
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